Ronnie Flex – Research Poster

For the Brand Maker project, I made a research poster about the artist Ronnie Flex. Together with my group we chose this artist to carry out an extensive brand analysis, each designing our own individual poster.

In my poster I made a complete analysis of the Ronnie Flex brand: an internal analysis, his key values, an external analysis, his target group and his brand image. I also included his history, background information and his best-known albums to build a complete picture of him as an artist.

I designed the poster to be strak (clean) and overzichtelijk (clear), while still giving it a slightly fancier look that suits Ronnie Flex's style. I'm happy with the result — the design fits the artist well and the information is presented clearly and in a structured way.